AFS Relationship Manager Workstation™

The Automated Financial Systems (AFS) Relationship Manager Workstation (RMW) provides access at the desktop to timely information required to manage customer profitability. AFS populates the customer profitability database, integrating relevant information from multiple source systems, including legacy lending, account analysis, international, trust, capital markets, private banking, and other material data sources identified by the client, then makes consolidated management information available on an Application Service Provider (ASP) basis via the Web.

RMW provides a Profit and Loss statement with its underlying components for every customer, enabling management not only to identify profitable and unprofitable accounts, but to take targeted and constructive remedial action to align customer relationships with the profit objectives of the organization. Sales staff performance can be measured and tracked based on their ability to meet corporate profitability objectives, including return on equity and net income after capital contribution. Armed with information on both the customer's total relationship profitability and its component parts, lenders can make informed decisions and be held accountable for relationship profitability while having the individual latitude to make decisions on pricing and margins for the component elements of the relationship. Relationship Managers are able to evaluate the profit impact of new pricing for the relationship. Corporate management can optimize its allocation of capital to those relationships generating the best margins for the organization.

RMW provides information that can be used to educate, motivate, and measure performance. The result is a platform that promotes growth and profitability, better targeting of key accounts, and improved resource management.