AFS Touchpoint

Overview

The AFS suite of lending, payments and information management solutions, combined with AFS Touchpoint communications presentation services, enables clients to benefit from tightly integrated personalized contacts, campaign management, and multi-channel delivery in one solution driven by AFS. With Touchpoint clients can dynamically tailor messaging to the specific demographics, product needs, and financial characteristics of individual customers using any media, including written and electronic communications such as statements, letters, e-mail, and fax. Using rules and parameters applied to files and data extracted from the bank's systems, financial institutions can target messaging with pinpoint accuracy to improve customer service and enhance response rates to marketing campaigns.

Whether used to deliver complex statements or targeted marketing pieces, Touchpoint enhances customer communications by personalizing messaging and maintaining uniform branding.

Sample applications:

Bank statements	Contracts and legal documents
One-to-one direct mail	Kiosk applications
Telephone messaging	Coupons
Prospectuses	Investment portfolio statements
Business letters and notices	Loan documents

Benefits

	Speed-to-market- Data for customer contacts can be taken directly from AFS or other systems to create communications and print documents on-site, which reduces the cost of producing, packaging, and shipping. Customized messaging draws on actual customer data, enhancing customer retention with more accurate and appropriate communications and quicker response time.
	Processing efficiency- Data is routinely transmitted to the Touchpoint engine for communications production, saving time on data extraction and re-entry from multiple, disparate systems. Documented output of one to five million pages per hour is possible using Touchpoint.
	Regulatory compliance-Regulatory compliance is managed and automated using rules-based selection and application of required information and disclosure.

Features

	Creates fully personalized customer communication for mass audiences or for a market of one
	Enhances customer relationship management with ability to target and cross sell customers challenged with specific banking needs
	Enables marketing to create messages and linked campaigns that can be dynamically integrated into each customer communication at run time
	Multiple channel communication delivery capabilities eliminates need to create multiple output formats manually
	AFS systems provide content management for customer data elements, while AFS Touchpoint provides a central repository for all design elements, and supports all document management tasks-including security access, version control, workflow approval, and rule creation
	Supports high-volume print/mail by optimizing production, controlling postage weight, sorting output by postal codes, and coordinating appropriate inserts